Guwahati: Traditional ideas of success among women are changing and being challenged. The entry of women into male-dominated domains is breaking stereotypes.

The Her&Now film campaign under the project Her&Now is one such initiative to support and boost women’s empowerment. The project by the German agency Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in partnership with the Indian Ministry of Skill Development and Entrepreneurship (MoSDE) aims to support aspiring and existing women entrepreneurs in India.

The film campaign has already come up with four short films to raise awareness about the challenges faced by women. One such film ‘Pahal-An Initiative’ was showcased in Guwahati on Wednesday with Brahmaputra Valley Film Festival as its screening partner. The gender-sensitive support program held today helped women entrepreneurs from diverse fields to connect, network and learn from mentors like RJ Aaliya from 92.7 Big FM, Guwahati.

Speaking to EastMojo, RJ Aaliya said, “The film depicts that there needs to be willpower from within. Any idea, big or small, can help one to move forward with a strong determination. The film ‘Pahal’ is all about that step required to move ahead. Every woman ought to see this film because films have always been impactful in our lives. Once they watch this film, there will be awareness. When we will show this film in different places, the audience will be compelled to feel like even they need to start doing something by themselves, even if it’s something small.”

Bornali Mukherjee who is an entrepreneur and owns a puffed rice factory said, “ A woman cannot just sit back on her dreams. Otherwise, she will run out of time. She needs to get out of her house to turn her dreams into a reality.”

Project Her&now was started in 2018 and their film and media campaigns aim to stir a positive mindset about women entrepreneurship. Apart from ‘Pahal’, the campaign has released short films ‘B. Selvi & Daughters’, ‘Kashmakash’ and ‘Ritu Goes Online’ – each of which is about pushing the visibility of the entrepreneurial spirit of women in India.

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