Guwahati: Assam’s largest dairy cooperative, Purabi Dairy, celebrated Annual Milk Day at a function in Guwahati on Wednesday in presence of Atul Bora, Minister of Animal Husbandry.

Organised by West Assam Milk Producers’ Cooperative Union Limited (WAMUL), popularly known as Purabi Dairy, the programme was aimed at providing a platform for exchange of ideas and sharing experiences between milk producers.

Purabi Dairy declared an additional milk price amount of around Rs 1.42 crore to over 8,000 eligible dairy farmers who poured milk into it during the financial year 2020-21.

The milk union has always made it a point to empower its women dairy farmers by felicitating them in every Milk Day celebrations. This time also it has awarded its best women dairy farmers with a prize money of Rs 10,000, Rs 7,000 and Rs 5,000 for first, second and third, respectively.

Besides women dairy farmers, WAMUL also felicitated two of its best-performing Mobile AI Technicians (MAIT) for their tireless services rendered at the doorsteps of the dairy farmers.

During the financial year 2020-21, Purabi Dairy reported an average milk procurement of around 29,000 kg per day at 4.42% Fat and 8.35% SNF with a peak procurement of around 46,000 kg per day from 359 functional dairy cooperative societies covering around 14,000 dairy farmers.

During the event, WAMUL Managing Director Satya Brata Bose said that during the subsequent period of Covid-19 induced restrictions the procurement went up to cross 70000 kg per day. 

“During the lockdowns and market restrictions arising due to COVID-19, WAMUL played a significant role in maintaining an uninterrupted supply of value-added milk and milk products in the market without imposing a single day of milk holiday for its dairy farmers despite the market side constraints. Such spirit of this cooperative institution has immensely helped it to maintain its financial stability even during tough and turbulent times the world has witnessed since past 18 months due to the global pandemic,” he said.

This year WAMUL has paid an average milk procurement price of Rs36 per kg of milk at 4.42% Fat and 8.35% SNF to its dairy farmers besides paying an additional milk procurement price of around Rs1.40 per kg of milk to eligible dairy farmers.

During the financial year base price was revised upwards by Rs 2 per kg. Since last seven years, the milk union is transferring all its milk bill payments directly into the bank accounts of its individual dairy farmers through cashless transactions.

By the end of FY 2020-21, the union could sell around 73,000 litres of packed liquid milk and milk equivalent of products every day under its registered brand name ‘Purabi’. The milk union is selling all of its packed liquid milk variants fortified with Vitamins A & D in line with the policy of Govt of India and FSSAI to combat micronutrient deficiencies.

During FY 2020-21, the milk union attained a sales turnover of Rs 120 crores which is around 15% higher than the one achieved during the previous financial year. This has helped WAMUL to plough back a significant amount generated out of its business operations during the year in the form of an additional milk procurement price payment to its eligible dairy farmers.

The Annual Milk Day function organized by Purabi Dairy has become a platform for the people associated with dairy farming to share their experiences and problems. This year the celebrations were organised in a smaller scale in view of the Covid 19 restrictions.

Also read: World Milk Day: Purabi Dairy committed to sustainable practices



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