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Guwahati: Dhriiti-The Courage Within, in partnership with the German development agency Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, has announced the launch of the application to the third batch of Project Her&Now for Northeast India.

The Her&Now project promotes aspiring and existing women entrepreneurs with the incubation programme. Designed as a seven-month, fully-funded programme, the selected women entrepreneurs are supported to equip themselves to build on their business ideas, grow and scale their ventures.

Launched in October 2019, the project has supported 190 female entrepreneurs from the region through two batches. The second cohort will be graduating in March this year. The support programme for the 3rd and final cohort will commence in April this year.

A one-of-a-kind gender-sensitised support program, it provides opportunity to women entrepreneurs to learn from mentors and industry experts. Further, the programme provides a platform for women entrepreneurs to connect, network and access support from other entrepreneurs and stakeholders.

Click here to apply: https://herandnow.in/get-involved

Recently, Dhriiti and GIZ have come up with Rang De, a peer-to-peer lending platform, to provide an alternate source of financial accessibility for women entrepreneurs under Her&Now.

Alaka Patowary, Founder, JOBHUT, Guwahati, thanked Her&Now programme for the amazing experience and excellent managing. She said, “The team took care of minute details in terms of handholding the entrepreneurs, supporting them to start and grow their business.”

Ullas Marar, Head of Project Her&Now, GIZ, said that the program aims to create an enabling infrastructure for women entrepreneurs in Northeast. “We are happy to do our bit towards creating a robust ecosystem for women-led entrepreneurship, in the region,” Marar said.

Nidhi Gupta, Executive Director, Dhriiti said, “We have had a wonderful journey for the last 2 years with 190 inspiring women entrepreneurs from the North East Region. We have seen the women entrepreneur community grow and support each other. 2020 was a difficult year and Her&Now was able to bring in timely support to keep the women-led enterprises alive and thriving. Dhriiti, GIZ and Her&Now are striving to build a robust ecosystem for women entrepreneurs in the region and enable them to access national and global opportunities.”

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