'Flipkart Samarth' programme will enable access to national markets for craftsmen of Assam
'Flipkart Samarth' programme will enable access to national markets for craftsmen of Assam|Representational image

Vocal for Local: Assam govt, Flipkart collaborate to promote artisans

Strategic partnership between state govt and Flipkart will help promote weavers, artisans & craftsmen and provide access to national markets

Bitopan Deka

Guwahati: The industries and commerce department of Assam has signed a Memorandum of Understanding (MoU) with e-commerce giant Flipkart in presence of Chandra Mohan Patowary, state minister of transport, industries, and commerce, through an online platform.

The strategic partnership between the state government and the e-commerce company will help promote weavers, artisans, and craftsmen of Assam through the firm's 'Flipkart Samarth' programme to provide access to the national markets.

Expressing delight at the joint venture, Patowary tweeted: "Industries and Commerce Dept signed an MOU with Flipkart today in my presence through an online virtual platform. Flipkart will establish a Flipkart Samarth program to enable national market access for artisans, weavers, and craftsmen of Assam."

“We are delighted with this partnership with Assam as part of our deep commitment to boost local businesses and bring forward the under-served sections of the society onto e-commerce. Through this partnership local artisans, weavers, and handicraft makers will enjoy dedicated benefits under the Flipkart Samarth program that will further boost their growth and prosperity while fulfilling their aspirations and creating new livelihood opportunities,” said Rajneesh Kumar, chief corporate affairs officer, Flipkart Group.

"Flipkart has inked an agreement with the Assam government to promote the state's local artifacts and handloom products for its e-commerce marketplace," said Flipkart in an official statement. Flipkart explained their program in the statement: "Samarth program by Flipkart is set to promote Assam's local artisans to showcase their hallmark products to millions of customers across the country".

The e-commerce firm has tied up with a Nepal website Sastodeal to list and sell over 5,000 products from Indian MSMEs.

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