Seven Sisters Development Assistance (SeSTA) starts online fundraising to help rural communities of Assam to provide a chance of survival amid COVID-19 lockdown
Guwahati: COVID-19 has thrown “normal life” out of gear in India. In rural India, the subsequent lockdown has hit many communities economically. The daily-wage labourers and the people in the rural parts of the country have been feeling the disproportionate effects of the lockdown quite severely.
Seven Sisters Development Assistance (SeSTA) is an NGO that works directly with poor and marginalised communities in 14 districts of Assam and Tripura. The NGO is collecting funds for the small and marginalised farmers of many rural villages in Assam taking a stance against COVID-19, one district after another. Starting a donation campaign on their site https://www.sesta.org/donation/, the organisation plans to provide sustenance to the much-needed strata of society.
A contribution of Rs 5,000 will facilitate a poor, marginalised family to restart their livelihoods and earn meaningful incomes in remote villages of Assam. The Fundraising Campaign was launched on April 11 to gather support and contribution from individuals via Email and WhatsApp marketing to reach out to existing stakeholders, personal networks and old donor database as well as through social media marketing via Facebook, LinkedIn and Instagram.
The NGO is currently working with over 12,000 families directly to reduce poverty through enhancing assets, capabilities, and facilitating access to sustainable income-earning opportunities. The NGO has professional field teams in many remote areas of Northeast India.
Through interventions on backyard poultry, raw materials for weaving, and support for organic cash crop vegetable cultivation, the NGO envisage supporting these families in these critical times for sustainable livelihoods. SeSTA will reach out to these families through video technology and through the village based Community Resources Person Cadre and on field support
Apart from the implications on health, the poorest in remote villages of India, particularly in Northeast India, are fighting for survival as well as the loss of livelihoods sources. These families depend on everyday wage labour, everyday petty trade, and/or are small farmers.
There is an urgent need to support these families to get back on their feet and a small donation is more than enough to do so. You can make your donation here: https://www.sesta.org/donation.