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Zubeen’s <i>Kanchanjangha</i> is all set to release on September 6
Zubeen’s Kanchanjangha is all set to release on September 6|EastMojo image
ASSAM

Zubeen Garg sets the bar high for Assamese film promotion

After ‘Mission China’, popular singer-actor re-applies concept of mass publicity for his latest film ‘Kanchanjangha’ that is all set to hit theatres on Sept 6

Mehzabin Sultana

Guwahati: After Mission China, Kanchanjangha is setting the bar high for promotions in the Assamese film industry.

Assam’s heartthrob Zubeen Garg with his cast and crew has been promoting his film in every nook and corner of the state. Although the movie is releasing on September 6, it is already receiving a massive response from the audience.

In an exclusive interaction with EastMojo on Tuesday, Garg revealed that the concept of mass promotion was first developed by him for the movie, Mission China. “I went directly to the people to invite them for my films and it clicked very well in my last film, so I started it for Kanchanjangha. This film is basically targeted at the new generation, especially the students; even I played the role of a student in the film,” he added.

Speaking about his character in the movie, Garg revealed: “It’s a character of a student. Because of the systems ignorance and caste reservation and all, his character changes gradually in the film and he revolts against the system and also kills the bad people.”

“It is full of tragedy, with only some part of happiness. I am telling everyone to carry a handkerchief with them because lot of crying will be there in the film,” the singer-cum-actor further added.

Garg commented upon the policy of the Assamese industry saying, “We are very positive about it because the film policy has changed by the government and new halls are coming. They are giving money to rebuild the old halls. It’s a good sign and it will head towards a beautiful industry very soon. I am positive about it.”

The singing icon might come up with new songs on mob lynching as his song, Politics Nokoriba Bondhu (Friends, please don’t do politics), was a massive hit among the audience during his protest against Citizenship (Amendment) Bill. “I have always written songs according to the situation all these years. Whenever it’s needed, I always write songs and, maybe yes, I will write again,” he added.

Garg and Team Kanchanjangha began the movie’s mega promotion in upper Assam, in Tinsukia and then at Dibrugarh. They then travelled to Sivasagar, and then to his hometown, Jorhat, where he took part in several promotional events, mostly at colleges including JB College, his alma mater.

The singer also urged the producers to focus more on the film promotion saying, “Mostly after completing a film, we see that the producers always ignore the promotion; they don’t want to spend money. And I think all the other producers should start the promotions, it might click for them also.”

The heartthrob pleads the youth to go and watch his movie which is releasing this Friday. “Come for Kanchanjangha and feel it inside you. The new generation will feel themselves in my character that’s it. Joi Kanchanjangha,” Garg urged.