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(From left) Syed Parwez Hassan, Shahidul Alam and Nazim Ahmed, the three co-founders of Gakhir, an online milk-delivery platform
(From left) Syed Parwez Hassan, Shahidul Alam and Nazim Ahmed, the three co-founders of Gakhir, an online milk-delivery platform|EastMojo image
ASSAM

How 3 Assam youths are changing the way we get milk home-delivered

Gakhir, a Guwahati-based startup, aims at delivering milk and dairy products to address three issues of consumers -- convenience, quality & price

Amlan Jyoti Das

Guwahati: With Guwahati becoming a smart city, the means of procuring daily necessities is also getting smarter. Just like clothes and electronics are getting delivered online, milk, too, is now just a click away.

A startup launched by three Assam youths -- Syed Parwez Hassan, Shahidul Alam and Nazim Ahmed -- Gakhir is all set to make the lives of the city’s residents easier, especially for their daily requirements of milk and dairy products. The online milk delivery service launched its official app at the Guwahati Press Club in the city on Tuesday.

(From left) Gakhir founder Nazim Ahmed and co-founder Shahidul Alam at the launch of their app in Guwahati, Assam on Tuesday
(From left) Gakhir founder Nazim Ahmed and co-founder Shahidul Alam at the launch of their app in Guwahati, Assam on Tuesday
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Gakhir Service Pvt Ltd, based in Guwahati, is the brainchild of the three commerce graduates. While Alam studied at Guwahati Commerce College, Ahmed and Hassan passed out from the North Eastern Regional Institute of Management. The trio teamed up to “deliver goodness 365 days”.

The app allows users to scroll through different dairy products available at Gakhir, through which users can subscribe to its services and get their daily dose of fresh packed milk on their doorstep. Subscribers need to place their order a day before and the door-to-door free delivery service will deliver the products the next day between 6 and 8 am.

Team Gakhir<i> </i>during the app launch at Guwahati Press Club in Assam on Tuesday
Team Gakhir during the app launch at Guwahati Press Club in Assam on Tuesday
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Talking with EastMojo, Ahmed voiced his displeasure over loose milk. “We are not promoting our partners but lose milk is very unhygienic and that also has been one of our major issues as people still believe in the milkman/milkmaid services,” he said.

The team is also undertaking a unique and environment-friendly initiative by using cotton bags for their delivery services. A member of the team, who is also working in the field of plastic pollution, Shrishendu Sekhar Das addressed the media, saying, “Going along with the Solid Waste Management Rules of 2016, we are in the process of teaming up with various local recycling centres of Guwahati to recycle the milk pouches too.”

Partnering with leading dairy brands such as Amul, Purabi, Keventers and Zoff, Gakhir did a pilot test in January this year in Beltola area of Guwahati. After its initial success and receiving positive feedback from the customers, the team now covers Hatigaon, Ganeshguri, VIP Road, Downtown and Panjabari.

Services will also be available in Fancy Bazar from September 1. “We started with delivering just 10 litres of milk and now the company has delivered 36,000 litres milk to thousands of customers throughout the city with just six delivery boys," said Ahmed.

A screenshot of the Gakhir app
A screenshot of the Gakhir app
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Talking about the future prospects of the startup, Ahmed said, “We are also thinking of adding on a feature for simple breakfast items along with the dairy products. Edibles like bread and butter will also be available after a few months.”

“We are planning to cover the entirety of Guwahati by this year itself and then will move on to other places of Assam with the end goal of a pan-India reach,” Ahmed added.