Telecom giant consolidates market leadership at 38.6% in fourth quarter ending March 31, 2019, improving from 37.9% in the previous quarter, as per data released by TRAI
Guwahati: Reliance Jio continued to dominate the revenue market share (RMS) in Assam, with an increase in its quarterly revenue for the fourth quarter of FY 2018-19 ending March 31, 2019, as per data released by the Telecom Regulatory Authority of India (TRAI).
In Assam, Jio has consolidated its RMS leadership at 38.6% in Q4 of FY 2018-19, improving from the last quarter at 37.9%. It is worth mentioning that the RMS for Jio in Assam has increased from 24.5% over the corresponding quarter of last year.
Comparitively, the RMS of Airtel has dropped to 35.8% and Vodafone Idea to 20.3% as of Q4 FY 2018-19.
Nationally, Jio surpassed Airtel to become the number 2 RMS leader with 30.7% share while Airtel stood at 29.1%.
Jio has been able to garner its market leadership in Assam through a robust 4G LTE network deployment covering more than 95% of the total population, 217 towns and more than 24,432 villages in Assam, with 26% of more sites compared to the nearest competitor and additional planned sites, which will further increase coverage to 99% population, said a press release shared by the company on Tuesday.
Apart from the rapid deployment of 4G sites across the state of Assam, Reliance Jio has also set up numerous Jio Points across rural towns to reach out and service the rural population of the state at their doorstep, in addition to Jio Centres in the district headquarters, Jio Digital Express Mini Stores & Digital Stores for servicing their customers, the press release added.
Comparison of the recent subscriber data published by Telecom Regulatory Authority of India (TRAI) for March 2019 with that of March 2018 reveals that Reliance Jio increased the most customer base in Assam during FY 2018-19. Subscriber base of Reliance Jio increased from 35.28 lakh in March 2018 to 62.23 lakh in March 2019 with a net addition of 26.95 lakh customers.
The next highest net addition of 5.96 lakh customers was done by BSNL, followed by Airtel with 3.84 lakh and Vodafone Idea combined added 3.77 lakh customers during FY 2018-19. As on March 2019, the subscriber base of Airtel stood at 81.88 lakh, Vodafone Idea at 59.93 lakh and BSNL at 25.6 lakh customers.
At the beginning of the financial year, the customer market share (CMS) of Reliance Jio was 19% and it has been continuously increasing and now stands at 29%.